\ If You Live It, They Will Come: The Power of Testimonials | Christina Brandt

Christina Brandt

Thursday, March 28th, 2024 | Making "What's Next?" What Matters ™

I recently received two unsolicited testimonials from people whose opinions I highly respect and value.  I was grateful for their kind words, as testimonials are a powerful marketing tool.

On a deeper level, I was touched because the praise meant that I’d impacted someone’s life enough for them to take the time (without any prompting) to write about the experience.  That, dear readers, is my mission and purpose:  to impact people in ways that change their lives for the better.

While I don’t go out seeking testimonials, I do go out into the world with every intention of being of service to others, to “pay forward” the help and guidance I’ve been given over the years.  I firmly believe in the “small give,” similar to the concept of “The Big Give” (Oprah’s popular show on ABC), but smaller and possibly more subtle in nature and in immediacy of outcome.

What, in the present moment, can you give to the person or people you’re with?   Share information, donate a moment of time to listen, pass on an article or web site that will help someone get ahead in business, write a testimonial for someone who provided great service…there are an infinite number of ways for us to help and appreciate one another.

After receiving the testimonials, I asked myself how I could pass on the kindness I’ve been given.  I decided to write a testimonial on LinkedIn for someone who’d done great work helping me set up my company’s financial systems.  She didn’t ask me to do so; I’m just paying it forward.  And I hope she will, too.

The more I give, the more I enjoy each day.  And, in a great big way, the more I get back, too.  I have a theory about this:  When you’re doing what you love, living the life you truly want and have created for yourself, the testimonials just come with the territory.

Are you living a testimonial-worthy life?

Leave a Comment